Launching a new product is risky for any company. If you do not launch it properly, you will not obtain the same success you expected and thus you risk losing the entire investment. To successfully launch a new product on the market you need to invest in the proper marketing tools and also be prepared to offer some samples, especially if your product concerns the beauty or food industry. To this extent, one of the most successful ways of promoting a new product is through exhibition girls. This is how they can help you:
Exhibition girls will know how to present your product so that customers can get acquainted with it and keep it in mind the next time they need something similar. Most people only choose the products they have already tested, simply because they do not want to take any chances and be unsatisfied with their user experience. However, when you offer them samples through professionals who know how to present it, they will look at your product through completely different eyes and take it into consideration when they are prepared to make a purchase.
Promotional staff will not only resent the new products to your customers, but also your entire brand. While the focus will be on the novelties, you will still manage to focus the attention of the market on your brand and, in the process, get people to try other products as well. Say that you are advertising for a new line of chocolate biscuits, but you already have on the market a chocolate bar and a chocolate yogurt. If people like the biscuits offered by the promotional staff, they might also be tempted to give the rest of your products a shot, so you can very well increase your sales altogether.
When was the last time you asked the opinion of your customers about your brand? You will be surprised to see what they have to say and this is an excellent chance to improve yourself. When the promotional staff presents your products, they can also ask people if they have tried the products of your company in the past, what was their overall experience and how they would improve it. Such information is priceless for the future development of your company, especially if you are planning to introduce new products on the market and you want to reach customers easier.