It is getting harder and harder for small businesses to compete on the market against large and well-established companies without a proper promotional strategy. While multinationals monopolize the market and leave no room for the competition to thrive, small businesses have to be ingenious and use innovative marketing strategies in order to stay afloat on the dedicated market. Companies with a small budget for promotion need to get inventive to ensure that they reach their target without having to invest more on the campaign than they could ever recover. Engagement marketing or experiential marketing is one of the most popular marketing strategies for small businesses because of its high success rate and low costs. It involves a lot of new marketing ideas that were not used until recently. Seeing the direction marketing has taken, promotions that engage customers is the best way to increase the exposure of a brand, because this method also takes advantage of social media channels, which are so popular tools today. Event staffing agencies take advantage of the exposure social media offers to promote their campaigns. Encouraging customers to help with the promotion, involving them directly is a great way to establish a relationship between the brand and the customers. If the promotional campaign is interesting enough, there are great chances of it to get posted online, which means the company will receive free promotion.
The new marketing ideas ideas put a lot of emphasis on the virtual world. A like or post transmitted through social media is more precious than a referral, because the average Facebook or Twitter user has hundreds of friends in their list that can see the post. The trick with social media is that people have the liberty of liking whatever they want and post on their walls exactly what they wish. Without establishing a relationship with your customers, convincing them to help you with a like or comment will be difficult, even though there are many people content with the quality of your services. This is why experiential marketing is so important. Customer engagement should be a long term goal to ensure that your customers will remain loyal for a long time. Small companies have to depend on the loyalty of their customers, because they do not have an international rename to rely upon. Building strong relationships with your customers through experiential events is a great way to maintain old bonds and build new bonds.
Contrary to expectation, in the Information Age, what moves the population is not facts and numbers. In fact, people have grown tired of that approach and now empathy and emotion seems to do the trick. Event staffing agencies have rapidly caught upon that and have switched to experiential marketing, which can be done with success at both large and small scales. It is true that the intersection of technology and human interaction is becoming clearer by the year, so businesses should take advantage of this situation to create new opportunities for themselves. Small businesses have always focused on a two-way interaction, but now they can take that to a whole new level through social media channels.