FSBO Leads – A Real Estate Goldmine

FSBO stands for “for sale by owner”. This concept refers to all the people that decide to sell their homes without the help of a realtor. As an agent, you might be fooled into believing that there is no reason to approach these people, since it is pretty clear that they don’t want to work with agents. However, you might be surprised to see that these leads can bring you a lot of new business.

1. FSBO leads are ready to sell

As the name suggests, we are talking about people who have already decided to sell, and have even put their properties on the market already. For most agents, the majority of the leads that they come in contact with, are cold leads that are only thinking about selling and need to be persuaded to do so. However, this is not the case of the FSBOs. These people want to sell, and they want to do it fast in most cases. So, from this point of view, there will be no need for persuasion.

2. FSBOs are easy to find

Nowadays, most advertising is done online. Sure, you can find some homes for sale in the newspaper, but most of the business is done online. You can browse local newspapers and websites manually to find these leads. This can be a little time consuming, since you don’t just need to find the ads, but you also need to extract the contact information, and check to see if the ads haven’t expired yet. If you are looking for a quicker solution, we recommend The FSBO Hotsheet, a solution that will provide you with fresh, relevant FSBO leads on a daily basis.

3. Most of them can be persuaded to work with agents

Selling a home is a lot of trouble, and let’s face it, nobody is too thrilled about doing it. So, why are these people willing to go through all this trouble? Well, there are two possible explanations: they either had a very bad experience with another agent, or they don’t want to pay the commission. So, all you have to do is find out which of these two reasons drives them, and settle their concerns. Ask them what they are looking for in an agent and how you can make this process easier for them. As for the ones who are scared about the commission, make sure they understand that an agent’s knowledge and expertise will help them sell faster and maybe even at a better price.