How to boost foot traffic at your hair salon

Foot traffic doesn’t refer to pedestrian activity. Well, it does but you can’t take the term out of context. The term is mainly used to signify the visitors to a business. When you chose a location for your hair salon, you certainly thought about how many people pass by. Just as it is important to take into account foot traffic in the early stages of your business, it’s important to make a decision about foot traffic now. But what kind of decision? Well, you have to get customers in the door. This is easier said than done. Yet, it’s not impossible. Continue reading to learn how.

Use salon scheduling software

If you’re desperate to increase foot traffic, you should focus your attention more on building customer loyalty. There’s nothing astonishing in this. A business like a hair salon relies exclusively on repeat customers. This is just a way if referring to returning customers. In order to build customer loyalty use salon scheduling software. Salon scheduling software allows you to manage every aspect of your business, not only appointments. For instance, you can gather information about clients, like what hair treatment they favor. The data is archived, so you don’t have to worry that you’ll ever lose the info. What is more, you can start an email marketing campaign. Yes, salon scheduling software has this kind of functionality. Just saying, salon scheduling software is worth checking out.  

Create a noteworthy experience

When you’re in the beauty business, you have to make sure to offer a noteworthy experience. Why? Because the beauty industry is over-saturated and the only way you can stand out if by offering an unforgettable service. If there is one thing that millennials care about that is the level of service that they receive. So, how do you make it happen? Well, you can resort to your creativity. Use your imagination and create one-of-a-kind hairstyles. Another thing you can do is take example from people in the hair business. Don’t know what the competition is doing? Disguise yourself as a client and go visit their hair salons. Who knows? You might just find inspiration.

Post photos online

Social media platforms were invented for a reason. The purpose of such websites is to allow online users to share photos and, of course, stories. So, what are you waiting for? Take photos of your most brilliant creations and post them for the entire world to see. People are visual, so they will respond to such undertakings. Equally important is that your work is valuable and you shouldn’t be the only one to see it. Posting online will increase foot traffic to your hair salon and will allow you to share your genius and your creativity. Practically, it’s a win-win situation. You certainly don’t have anything to lose.

The bottom line is that if you want people to step into your hair salon, you have to take action. They won’t magically become repeat customers. So, what are you waiting for?