UX tips to consider for your next website redesign project

UX tips to consider for your next website redesign project

User experience (UX) design is a highly important aspect in the process of redesigning a website that every designer should take into account. The UX design is a success when the site is intuitive and fluid and visitors can easily find the information they need. Those who want to give their websites a refresh should hire someone professional who has vast experience in the industry. Here are some useful UX tips to consider if you provide website redesign Glasgow services.

User understanding is important

One of the main aspects to take into account when redesigning a website is to spend more time on user understanding. It is true that the aesthetics of a site are important, but you have to keep in mind that you do not design the site for your company, or for one of your clients only, but for the targeted market. Considering users’ opinions regarding the website before engaging in the redesigning project is mandatory, because you have to resonate with what they want to find when being directed to the site.

Spend time on the homepage

It is generally agreed that the homepage is the most important page of a website, since it is the first one users see when accessing the website. It is the icon of the website and it needs to be well established and to be eye-catching, which means you might have to spend a little more time working on it. It is true that including everything on this page may not be the best idea, but it is the most powerful method to send certain messages and promote products or services. Keeping the written content as concise and simple as possible is the key to success, whether you opt for some screenshots or for some long scroll designs. Do not forget about certain elements that people have been accustomed to, such as clicking on the logo of the company, which is placed in the top left corner of the page, and being redirected to the homepage.

Responsive design

Responsive design is a must nowadays when it comes to redesigning a website. Since people access the internet from other devices than computers, such as smartphones or tablets for instance, it is highly important to make the website readily accessible on every device. Making the website easier to access from multiple devices increases the chances for that company to gain more customers and it even increases their profits.

Pay attention to SEO

Contrary to what some designers believe, SEO is really an important facet to take into account in a web redesign project. Redesigning a website requires paying great attention in order to avoid any disaster related to this aspect, especially if the previous SEO campaign was a well-established one.

Old content may not be suitable for the new site

Each website is like a living creature, with its own look and personality and upgrading it does not necessarily mean keeping the same content. It is recommended to take some time and improve the visual, written and video content of the new site to benefit from the best results.