Search Engine Optimization, more commonly known as SEO, has emerged as one very important industry in the past years and one of the reasons why this has happened is the increasing power that Google or any other popular search engine wields. Companies from all possible domains have understood the importance of appearing as higher in the rankings of these search engine results pages as possible and they started to focus more on SEO Marketing. If you want to enter this industry as an SEO expert, here is what you need to know.
One of the most important things you have to take into account the moment you decide to become an SEO freelancer is to start learning the basics. Read many specialty books in order to get familiar with terms such as website analysis, content generation, keyword optimization, search engine parameters, and so on. These are very important terms that you have to know when entering this industry. You have to understand their meaning, so make sure you invest some money in very good specialty books. Many experts have shared their secrets in books they have written themselves in order to help others who want to follow their footsteps, so you do not have to worry about this aspect since the market is plentiful in such books. You can also watch some tutorials on the internet in order to see what software you should use for instance.
Another important step you have to make is to get proper certification. Even though you learn the basics very fast and you become very good at SEO in very short space of time, a certification of what you do will increase you the chances to get more clients and to increase your profits. Companies tend to select SEO experts that can prove they have a certification, besides the good portfolio and experience in the domain.
After learning the basics of Search Engine Optimization and earning that well-deserved certification, it is necessary to put your knowledge into practice. It is highly important to practise as much as possible in order to understand how everything works, what aspects to pay more attention and what things you can improve in your work. You can start designing your own website for instance, because this can be a very good starting point. The reason is that since it is your own website, you want it to look perfect and to be a trademark of what you know to do.
Before even searching for potential customers and making your name known to the large public, it is recommended to build your portfolio. You can start with writing your resume for instance, but make sure you write only things that are real. You can also add to the portfolio the website you have created for yourself and optimized, since this is definitely be something your potential clients will be interested in.
Overall, these are some useful tips you should take into consideration the moment you decide to become an SEO expert.